ALM EMERGENCY COVID-19 RELIEF

The COVID-19 crisis led to widespread starvation, unemployment, and panic across Adivasi and tribal regions. Families led by women, people with disabilities, and the elderly in remote villages faced severe hardships. At the same time, dangerous rumors and misinformation about vaccines spread rapidly through WhatsApp and word of mouth, making it harder to fight the pandemic.

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Adivasi Lives Matter (ALM) responded with an urgent campaign focused on relief, health awareness, and combating vaccine misinformation — in the languages and voices of the communities themselves.

 

OUR IMPACT

Fighting Misinformation, Promoting Vaccination

Created and circulated COVID-19 awareness posters in 16 Adivasi languages

Produced pro-vaccine videos in 12 Adivasi languages, addressing fears and myths

Facilitated vaccination of 27,032 Adivasis from Toda, Kota, Paniya, Kattunayakar, Kurumba, and Irula tribes in the Nilgiris, in collaboration with local health departments

4 Adivasi Kural creators served on the Nilgiris COVID-19 hotline, speaking directly with COVID-positive patients and assisting the district administration through the Nilgiris COVID Squad

 

Relief Material Distribution

Distributed 6,089 food ration kits, supporting 24,356 individuals in hard-to-reach areas

Provided 3,650 preventive medicine kits and face masks, benefiting 14,600 individuals

Mobilized ₹40,000 in direct cash relief for COVID-positive Adivasi patients in urgent need

 

AWARD & RECOGNITION

Our campaign was honored with the Social Media for Empowerment (SM4E) Award 2022 under the Disaster and Crisis Management category by the Digital Empowerment Foundation (DEF), recognizing our commitment to community-led relief and communication.